Here is the list of things you can do to increase the possibility of user clicking on your ads:
- Create more and more number of pages so that use could continue to visit your website, more visitors, more chances of clicks.
- Blend the ADS , make ads look like your website contents, so that users could not understand whether these are advertisement or your websites links.
- Try different ads block units on each page. 728×90 is the best for header, and left site you can use 160×600 wide banner.
- Use Text Ads instead of image ads, text ads mostly pay more than images ads.
- Use Search Boxes as well.
- Use Link Ads ( it is must )
- Don't use Border in ads.